Chapter 2: Meta Tag Systems

Our Proven Meta System — Get All Your Web Pages Working for You

"Title, description and keywords — if done right, they will come." Not exactly. Most sites contain basic tags on the home page but little else. The more information you can place in tags, the better. It is now believed that sites containing author and publisher tags are given better standing.

<meta name="author" content="Scott Radin">
<meta name="publisher" content="A.S. Radin Associates">

But that's not enough. Now for our proven tag system: utilize all of your pages to work for you. First, be sure you utilize the robots tag to follow all links on your web site:

<meta name="ROBOTS" content="Index,Follow">

Home Page Keywords

Use your home page for the main 4–5 keywords or phrases. Attempt to incorporate these keywords into the description tag. Keep the description tag to 45–60 characters and place the keywords in the center as best you can:

<meta name="description" content="Professional Internet web site design and development at affordable prices">
<meta name="keywords" content="web site design and development, web site development and design, internet development, web design, web design company">

Use a basic title tag — there is no proven listing weight given to titles. Use a 6–10 word title that invites people to your site.

The Trick: Use All Your Pages

Do the same as referenced above on all of your web pages using a different set of keywords and descriptions for each page. Take your time. Each page can be its own traffic generator if properly tagged. This multiplies your exposure many times over.

Pro Tip: Never repeat the same keywords across multiple pages. Each page should target a unique keyword cluster so you maximize your coverage across search engine indexes.

Proceed to Chapter 3: Search Engine Submissions →